Indices
THE BOSTON ANALYTICS CONSUMER SENTIMENT INDEX
The burgeoning Indian economy — often dubbed "India Inc." — has opened up significant growth opportunities for domestic and international businesses participating in a market that now includes a middle class numbering 300 million consumers. In this high-growth context, policymakers and businesses turn to regular assessments of consumer sentiment as leading indicators of economic conditions.
The Boston Analytics Consumer Sentiment Index (BACSI) for India is designed to indicate the level and shifts in consumer sentiment over time. Drawing inspiration from consumer sentiment indices in the developed and emerging world — including the University of Michigan's Consumer Sentiment Survey and the Conference Board's Consumer Confidence Survey — the BACSI has been carefully adapted to the requirements and conditions of the Indian economy.
The monthly BACSI is intended to be the most frequently released consumer sentiment index by an independent research organization in India.
Systematic Disaggregation Architecture
The BACSI is based on a systematic disaggregation architecture
supported by economic theory to provide an effective measurement
of the level and shifts in consumer sentiment in India over
time. The index is composed of two sub-indices:
- Current Situation Index
- Expectation Index
The BACSI also includes five derived indices covering:
- Employment conditions
- Inflation
- Real estate
- Investment
- Consumer spending
Robust Survey Methodology
The index is derived from a monthly survey of more than 4500 respondents across various Indian cities and towns ensuring adequate geographical coverage of the country. A stratified sampling process was adopted for this with the stratas based on the socio-economic conditions of the respondents in order to ensure a proper representation of the population. All data is collected via face-to-face interviews.
The wide scope of our questionnaire creates a rich data set supporting extensive analysis. The BACSI is computed from dozens of questions covering various variables affecting a consumer's consumption sentiment. Diffusion values (representing the positive bias in responses) are computed for each question. The index then is computed from the ratio between weighted diffusion value sums of the current and base surveys. The weights are based on the importance of each variable.
MONTHLY BACSI REPORTS
The following announcements and executive summaries for each monthly indices report are available for download:
August 2008: Consumer Sentiment in India Continues Decline in July
Declining confidence in job security, household income, and economic conditions drives decline in overall July 2008 Boston Analytics Consumer Sentiment Index for India
>> Read the July BACSI announcement
>> Download the July BACSI report's executive summary
July 2008: Consumer Sentiment in India Shows Marginal Uptick in June
Improved attitudes related to job security, household income, and consumption drive a slight increase in the June 2008 Boston Analytics Consumer Sentiment Index for India
>> Read the June BACSI announcement
>> Download the June BACSI report’s executive summary
May 2008: Boston Analytics Launches the India Consumer Sentiment Index
This monthly updated Consumer Sentiment Index for India is designed to be the most insightful barometer of the macro economy and household financial conditions
>> Read the May announcement
>> Download the May BACSI report’s executive summary
Purchase Complete BACSI Reports
The full BACSI reports for each month are available for purchase as a subscription or individual reports, and customized disaggregated reports can be produced by Boston Analytics to meet clients' specialized requirements. Contact Boston Analytics to learn more:
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