To learn more about our healthcare analytics services
and products, please contact Boston Analytics' healthcare practice co-leaders:
HEALTHCARE ANALYTICS :
Competitive Advantage for the Healthcare Industry
Boston Analytics partners with companies across the healthcare value chain to enhance their competitive advantage. Our healthcare research and analytics enable our clients to:
- Penetrate new markets - evaluate opportunities in different geographies, in other parts of the value chain, and through new lines of business
- Grow revenue - ensure optimal pricing, optimize product/service portfolios, and expand distribution channels
- Track competitors and drive differentiation - track competitors' product developments, customer markets, and geographic expansion; identify unique and sustainable product and brand positioning
- Acquire and retain customers - develop a deeper understanding of customers' diverse requirements and unmet needs
- Predict and respond to market dynamics - monitor, forecast, and proactively respond to trends in regulations, technology, and emerging business models
|
Driving Competitive Advantage for Analytics' Healthcare Clients
|
| Client Need |
Research and Analytics Case Examples |
|
Penetration of New Markets
|
- For a global healthcare consulting firm: Identified opportunity areas in new geographic markets via competitor analysis, competitor positioning, forecasting market demand, and trend analysis.
- For a joint venture firm: Assessed the feasibility of investing in a new application for contract research (CRO) market segment. Calculated market demand, growth rates, and associated drivers of supply and demand.
- For a private equity firm: Calculated demand for pacemakers in India via interviews with over 150 cardiologists, distributors, and equipment manufacturers as part of an acquisition due diligence study.
|
|
Growth of Existing Revenue Streams
|
- For a national healthcare finance firm: Created a prospect database to focus sales activity on those accounts offering the greatest opportunity; accounts were prioritized based on specific parameters derived from multi-dimensional modeling.
- For a global medical equipment provider: Identified new packaged solutions and pricing for an innovative healthcare delivery system using existing product and service portfolio.
- For an international pharmaceutical company:Forecasted adoption rates and associated barriers among physicians for a new indication of an existing oncology drug.
|
|
Competitor Tracking and Differentiation
|
- For a global pharmaceutical firm: Explored preferences and drivers within KOL and broader physician community for selecting and using specific medical interventions; developed revised sales and marketing strategy to target each specialty with specific and relevant messaging, training, and support services.
- For an international healthcare services firm: Completed a brand equity engagement to identify advantages and disadvantages of each competitor.
- For a global healthcare consulting firm: Tracked competitors' service offerings, new hires, conferences and publications, client rankings and rewards, press coverage, etc.
|
|
Customer Acquisition and Retention
|
- For a global healthcare finance company: Segmented customers to identify unmet needs and future purchasing, along with purchasing dynamics.
- For a medical equipment company: Identified drivers of loyalty and likelihood to switch given various market and competitive scenarios.
|
|
Predicting and Responding to Market Dynamics
|
- For a global medical equipment financing company: Analyzed the impact of federal regulation on the supply, demand, and profitability of home healthcare distributors in order to assess the opportunities and risks associated with this market.
- For a consumer healthcare company: Identified different distribution models associated with distributing OTC products in India including key players in value chain, margins, trading schemes, etc.
- For an international pharmaceutical company: Developed contract research organization benchmarking tool in order to support international CRO vendor selection process.
|
|
Rigorous Services and Products Tailored to Each Client's Unique Needs
Guided by scientifically rigorous methodologies, our experienced healthcare researchers and analysts conduct discrete projects and ongoing programs tailored to the needs of each healthcare client. Our approaches can encompass primary research - customer surveys and analyses, focus groups, in-depth interviews, and large-scale web-based surveys - as well as secondary research, data mining, and multidimensional modeling. Accordingly, we can provide our healthcare clients with diverse analyses to support their business needs, as illustrated in the following chart.
|
Healthcare Research and Analytics Services and Products
|
| Analysis Types |
Examples |
|
Industry
|
Comprehensive industry/sector analysis and reporting; Knowledge Accelerator
|
|
Market
|
Market dimensioning, segmentation, and opportunity/attractiveness analyses
|
|
Macroeconomic
|
Region/country-focused studies that drive insights about macro trends and drivers
|
|
Regulatory
|
Analyses of regulatory trends and drivers, opportunities and threats
|
|
Competitor
|
Competitor profiling, benchmarking, and tracking
|
|
Products/Services
|
New market entry assessment; pricing analysis and new product development research
|
|
Customer/Consumer
|
Customer segmentation, customer loyalty analysis, trade-off studies, pricing analysis
|
|
Technology
|
Innovation/technology landscape mapping, patent trend analyses
|
|
Financial
|
Due diligence studies, valuation exercises, predictive modeling
|
|
Operations
|
Global sourcing and partnering opportunity assessments
|
|
Knowledge Services across the Healthcare Value Chain
Boston Analytics supports decision-making processes on multiple levels of our clients' organizations - at the corporate level as well as at the sector and business unit level. Combining our deep industry expertise with multidisciplinary skills enables us to address the key pain points of clients across the healthcare value chain, including:
- IP service providers - consulting firms, patent attorneys, and technology services providers
- Financial institutions involved in the healthcare sector
- Biotech and pharmaceutical companies - including contract research organizations (CROs) and contract manufacturer organizations (CMOs)
- Medical equipment manufacturers
- Healthcare providers, pharmacies, and payors
Healthcare Research and Analytics Address Key Pain Points in the Healthcare Value Chain
