At Boston Analytics, we conduct rigorous primary and secondary business research, develop sophisticated business models, and perform complex analyses in support of our clients in diverse industries. Following are marketplace reports supported by our research and analytics.

Healthcare in India
In this report, Boston Analytics captures the state of healthcare as perceived by urban, middle- and upper-class Indians.

• Lifestyles and attitudes towards healthcare
• Emergency and specialist medical care
• Prescription and OTC drugs
• Health insurance sources and coverage.

Boston Analytics (BA) has recently published a report titled Healthcare in India which can help your company better understand the opportunities and challenges associated with pursuing this market, e.g. as they relate to the healthcare infrastructure and delivery systems, Indian lifestyles and attitudes towards treatment, insurance coverage, etc.

Our report highlights meaningful differences in the perceptions and use of healthcare in India by HH income, city, gender, age, insured status, and education level. The report is based on over 3,000 face-to-face interviews with Indians residing in the largest four cities in India (Chennai, Mumbai, Kolkata, and Delhi). This full report is approximately 100 pages in length and includes approximately 20 pages of secondary data and analysis on the overall state of healthcare in India.

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Beverage Market in India
In this report, Boston Analytics investigates the large untapped market potential for store-bought non-alcoholic beverages, in particular carbonated beverages, juice based drinks and energy or sports drinks among urban/suburban consumers in India.
Approximately 120 billion litres of beverages are consumed by Indians every year, but only 5% represent store-bought packaged beverages. The majority of Indian consumers (75%) still consume non-alcoholic store-bought beverages ‘less than once a day’, highlighting a large untapped market opportunity, particularly in the carbonated drinks and juice or juice-based categories (estimated to be worth $1.5 Billion and $.25 billion respectively). In order to increase consumption and penetration of such beverages manufacturers will have to address the two primary reasons why some Indians abstain entirely, that is, health concerns and undesirable taste - as highlighted in Boston Analytics’ survey of 8300 people across 15 cities.

This study investigates consumption frequency and habits, the importance of various product attributes, and brand preferences across age, household income, city in India and beverage category. This study has implications for manufacturers, distributors, retailers and investors hoping to capitalize on the growth of these beverage categories in India and distinguish themselves in the increasingly crowded marketplace.

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Indian Security Preferences and Needs
In this report, Boston Analytics investigates the prevalence, importance, tolerance and need of different secruity systems within in India, overall, by city and commercial establishment type.
A heightened sense of insecurity amongst Indians has led them to change their behavior in several significant ways. In particular, Indians have reduced their visits to discretionary venues, such as, hotels, restaurants and recreational areas, while they have maintained the same frequency of visits that they have in the past to banks and other establishments that they must visit out of necessity. There are significant differences across India however, not only in terms of the venues in which Indians feel most insecure, but the extent to which they have reduced their visits to such venues over the past six months, as well as their tolerance for certain security measures and willingness to pay a surcharge for increased security.

Based on a study with over 8,000 Indians in 15 different cities in India, this report highlights the impact a heightened sense of insecurity has had on Indians' behavior, identifies specific market opportunities by for the sale and installation of security systems, segments the market by city, establishment type (i.e., retail, hotels, restaurants, banks, corporate offices, residential complexes, recreational areas and transport hubs) and security systems, as well as provides insights on Indians' willingness to pay for increased security in terms of increased time, inconvenience or money.

The findings from Boston Analytics’ studies have implications for a broad audience including:

• Developers who want to differentiate themselves by installing those security systems that are valued most
• Commercial establishments that want to ensure Indians continue to patron their establishment even in times of threatened security
• Security manufacturers and installers who want to understand where the best markets might be in India for their products and services

Indian Security Market Overview
In this report, Boston Analytics researchers and analysts provide manufacturers, investors, and others interested in the Indian security systems market with a rich understanding of the market dynamics, possible opportunities, and areas for differentiation.
The market for security systems in India is expected to grow at a compounded annual rate of over 30% over the next three years. Comprised of access control systems, surveillance equipment, alarm systems, and fire detection and protection systems, approximately 60% of the products sold in India are imported. Rising concern over terrorism and crime and a growing outsourcing industry are the key drivers of demand.

Boston Analytics interviewed over 50 manufacturers, system integrators, distributors and end users in India regarding the purchase decision-making process, key product attributes sought, satisfaction levels, and product usage. Combined with a robust analysis of available secondary data, Boston Analytics presents an overview of the Indian security systems market, complete with market size, segmentation, key drivers and inhibitors of growth, trends, a manufacturer analysis, and end-user analysis.
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Nuclear Energy in India: A Market Overview
This data-driven market overview analyzes how recent events will impact investors, energy companies, engineering and construction firms, and other players as growth accelerates in the Indian nuclear market.
The Indian nuclear power market is expected to grow dramatically in the next 10 years in response to two key events: the NSG (Nuclear Suppliers Group) waiver and Indo-US nuclear deal. India now can obtain both the uranium and the technology it needs to grow nuclear energy from 3% to 25% of overall energy produced by 2050 and expand its reliance on light water reactor technology from 4% today to 80% by 2020. Boston Analytics researchers analyzed how these events will impact investments in the Indian nuclear market, including the number and type players who are expected to benefit, as well as implications for when, how, and with whom to enter this market. “Nuclear Energy in India” provides an objective, data-driven market overview and analysis for investors, energy companies, engineering and construction firms, and others involved or interested in the nuclear power market.
>> Read the "Nuclear Energy in India" executive summary
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A Study of the Mobile Value Added Services Market in India
This in-depth exploration of the current MVAS market in India provides actionable knowledge that encourages industry leaders to reach out to a wider consumer base and explains how industry leaders can create exciting possibilities for the future of mobile value added services.
In this paper, the Boston Analytics team examines both the macro and micro-issues that affect the telephony industry, such as government policies, advances in technology, operator outreach and current user habits. Mobile Value Added Services (MVAS) have been touted as the next wave of growth, and big revenues are expected to flow from MVAS in the near future. Because the industry is young and evolving, the rules of the game are still developing. There is disequilibrium in the consumer base as well as in the profit percentages shared by different segments of the industry. Boston Analytics’ analysis indicates that this industry will witness a high growth trajectory and there are tremendous opportunities for all stakeholders, provided they collaborate to create a system that generates fair rewards for all.
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An Introduction to the Indian Pharmaceutical Industry
This research report by the Boston Analytics team examines the opportunities for India to increase its already robust presence in the domestic and global pharmaceutical industry.
Indian companies have collectively permeated the worldwide pharmaceutical industry, creating an impact in research and development, as well as pharmaceutical production for treatment of chronic and acute diseases. Yet there is room for expansion, as companies explore other segments of the market and other types of drugs. Additionally, as India’s large population ages and the middle class consumer base increases, there will be a growth in demand for pharmaceuticals. In this important document, our analysts demonstrate how these factors and others will create new opportunities for the Indian pharmaceutical industry within India and across the world.
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